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The Macintosh Way

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Selling The Dream : How To Promote Your Product, Company, Or Ideas, And Make A Difference, Using Everyday Evangelism

  • Selling The Dream : How To Promote Your Product, Company, Or Ideas, And Make A Difference, Using Everyday Evangelism

  • Attribution

    Guy Kawasaki

  • Publication Details

    Book, HarperCollins, 1991

  • Description

    Guy Kawasaki’s phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. (automatically summarized from Amazon.com)

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  • Availability

    LOCATIONCALL #STATUS
     (LOWER LEVEL)  HF5415 .K33 1991  AVAILABLE

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