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The Bonfire : The Siege And Burning Of Atlanta

The Weather Channel : The Improbable Rise Of A Media Phenomenon

  • The Weather Channel : The Improbable Rise Of A Media  Phenomenon
  • Attribution

    Frank Batten with Jeffrey L. Cruikshank
  • Publication Details

    Book, Harvard Business School Press, 2002
  • Description

    There are adventures and dramas-from the glitch-filled national launch that was saved by luck and a mysterious stranger to The Weather Channel’s near-death experience as its owner, Landmark Communications, was poised to lose its entire $31 million investment in the network. Batten’s engrossing narrative reveals for the first time how The Weather Channel works its magic-and the technological, meteorological, and business innovations that have made it all possible. AUTHORBIO: Frank Batten is the retired Chairman and CEO of Landmark Communications, Inc., a private media company that owns newspapers, specialty publications, television stations, and The Weather Channel. (automatically summarized from Amazon.com)
  • Tags

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  • Availability

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     RESERVE BOOK  H60-B  AVAILABLE

Write Before Your Eyes

Stealing The General : The Great Locomotive Chase And The First Medal Of Honor

The Flawless Skin Of Ugly People : A Novel

Wild Card Quilt : The Ecology Of Home

Ecology Of A Cracker Childhood

Working-class White : The Making And Unmaking Of Race Relations

Foxfire 4 : Fiddle Making, Springhouses, Horse Trading, Sassafras Tea, Berry Buckets, Gardening, And Further Affairs Of Plain Living

The Lost Children Of Rockdale County

The Foxfire 40th Anniversary Book : Faith, Family, And The Land

The Rural Face Of White Supremacy : Beyond Jim Crow

Margaret Mitchell

Mill Villagers And Farmers : Dialect And Economics In A Small Southern Town

Dwelling Place : A Plantation Epic