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Indiewood, USA : Where Hollywood Meets Independent Cinema

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Global TV : Exporting Television And Culture In The World Market

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Dictionary Of Marketing Terms

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The Blackwell Encyclopedic Dictionary Of Marketing

  • The Blackwell Encyclopedic Dictionary Of Marketing

  • Attribution

    edited by Barbara Lewis and Dale Littler

  • Publication Details

    Book, Blackwell, 1999

  • Description

    The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. (automatically summarized from Amazon.com)

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    LOCATIONCALL #STATUS
     REFERENCE (MAIN)  HF5415 .B4552 2004  AVAILABLE

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Me 2.0 : Build A Powerful Brand To Achieve Career Success

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Marketing Communications In Tourism And Hospitality : Concepts, Strategies And Cases

  • Marketing Communications In Tourism And Hospitality : Concepts, Strategies And Cases

  • Attribution

    Scott McCabe

  • Publication Details

    Book, 1st ed, Butterworth-Heinemann, 2009

  • Description

    The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge?Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. (automatically summarized from Amazon.com)

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    LOCATIONCALL #STATUS
     (UPPER LEVEL)  TX911.3.M3 M33 2009  AVAILABLE

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Marketing Today’s Academic Library : A Bold New Approach To Communicating With Students

  • Marketing Today's Academic Library : A Bold New Approach To Communicating With Students

  • Attribution

    Brian Mathews

  • Publication Details

    Book, American Library Association, 2009

  • Description

    In “Marketing Today’s Academic Library”, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. The guiding principle of “Marketing Today’s Academic Library” is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. (automatically summarized from Amazon.com)

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    LOCATIONCALL #STATUS
     (UPPER LEVEL)  Z716.3 .M344 2009  DUE 12-18-09

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The End Of Overeating : Controlling The Insatiable American Appetite

  • The End Of Overeating : Controlling The Insatiable American Appetite

  • Attribution

    David A. Kessler

  • Publication Details

    Book, Rodale, 2009

  • Description

    Dr. David Kessler, the dynamic former FDA commissioner who reinvented the food label and tackled the tobacco industry, now reveals how the food industry has hijacked the brains of millions of Americans. The End of Overeating explains for the first time why it is exceptionally difficult to resist certain foods and why it?s so easy to overindulge.Dr. Kessler met with top scientists, physicians, and food industry insiders. (automatically summarized from Amazon.com)

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    LOCATIONCALL #STATUS
     BROWSING (MAIN)  QP141 .K48 2009  AVAILABLE

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AIGA Professional Practices In Graphic Design

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Old Masters, New World : America’s Raid On Europe’s Great Pictures, 1880-World War I

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Creating The Customer-driven Academic Library

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Gaming In Academic Libraries : Collections, Marketing, And Information Literacy

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Brands Of Faith : Marketing Religion In A Commercial Age

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The Crafts Business Answer Book : Starting, Managing, And Marketing A Home-based Art, Crafts, Design Business

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The Art Business

  • The Art Business

  • Attribution

    edited by Iain Robertson and Derrick Chong

  • Publication Details

    Book, Routledge, 2008

  • Description

    Focusing on the business of art, this outstanding book combines business theories and practices with art-related issues. Traditional business subjects like business planning and finance, business communications, organizational behaviour and marketing are treated with reference to art business (e.g. (automatically summarized from Amazon.com)

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    LOCATIONCALL #STATUS
     (UPPER LEVEL)  N8600 .A733 2008  DUE 12-05-09

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