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Working Together : Collaborative Information Practices For Organizational Learning

Marketing Today’s Academic Library : A Bold New Approach To Communicating With Students

  • Marketing Today's Academic Library : A Bold New Approach  To Communicating With Students
  • Attribution

    Brian Mathews
  • Publication Details

    Book, American Library Association, 2009
  • Description

    In “Marketing Today’s Academic Library”, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. The guiding principle of “Marketing Today’s Academic Library” is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. (automatically summarized from Amazon.com)
  • Tags

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  • Availability

    LOCATIONCALL #STATUS
     (UPPER LEVEL)  Z716.3 .M344 2009  DUE 12-18-09

Academic Librarianship In The 21st Century

Creating The Customer-driven Academic Library

Gaming In Academic Libraries : Collections, Marketing, And Information Literacy

Beyond Survival : Managing Academic Libraries In Transition

Information Literacy Collaborations That Work

The Desk And Beyond : Next Generation Reference Services

Academic Library Trends And Statistics For Carnegie Classification. Master’s Colleges And Universities, Baccalaureate Colleges

User Surveys In College Libraries

Library Plagiarism Policies

Teaching Information Literacy Skills To Social Sciences Students And Practitioners : A Casebook Of Applications

The Power Of Personal Persuasion Advancing The Academic Library Agenda From The Front Lines : Toolkit

Colleges, Code, And Copyright : The Impact Of Digital Networks And Technological Controls On Copyright And The Dissemination Of Information In Higher Education

Library 2.0 Initiatives In Academic Libraries