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The Baby Boom : Americans Born 1946 To 1964

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Generation X : Americans Born 1965 To 1976

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The Millennials : Americans Born 1977 To 1994

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Older Americans : A Changing Market

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Nudge : Improving Decisions About Health, Wealth, And Happiness

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Ecological Intelligence : How Knowing The Hidden Impacts Of What We Buy Can Change Everything

  • Ecological Intelligence : How Knowing The Hidden Impacts Of What We Buy Can Change Everything

  • Attribution

    Daniel Goleman

  • Publication Details

    Book, 1st ed, Doubleday, 2009

  • Description

    The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence?revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves. Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy. (automatically summarized from Amazon.com)

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    LOCATIONCALL #STATUS
     BROWSING (MAIN)  HC79.E5 G635 2009  AVAILABLE

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Handbook Of Consumer Psychology

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Authenticity : What Consumers Really Want

  • Authenticity : What Consumers Really Want

  • Attribution

    James H. Gilmore, B. Joseph Pine II

  • Publication Details

    Book, Harvard Business School Press, 2007

  • Links

  • Description

    Through examples from a wide array of industries as well as government, non-profit, education, and religious sectors, the authors show how to manage customers perception of authenticity by: · Recognizing how businesses fake it · Appealing to the five different genres of authenticity · Charting how to be true to self and what you say you are · Crafting and implementing business strategies for rendering authenticity The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers intensifying demand for the real deal. (automatically summarized from Amazon.com)

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    LOCATIONCALL #STATUS
     (LOWER LEVEL)  HF5415.15 .G55 2007  AVAILABLE

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Journal Of Consumer Psychology

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The Power Of The Purse : How Smart Businesses Are Adapting To The World’s Most Important Consumers– Women

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Sold American : Consumption And Citizenship, 1890-1945

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Boom : Marketing To The Ultimate Power Consumer–the Baby Boomer Woman

  • Boom : Marketing To The Ultimate Power Consumer--the Baby Boomer Woman

  • Attribution

    Mary Brown and Carol Orsborn ; foreword by Paco Underhill

  • Publication Details

    Book, American Management Association, 2006

  • Links

  • Description

    The authors, experts in marketing to this demographic, present insider intelligence that includes: * proprietary research that will give a competitive edge to companies seeking new, expanded consumer markets * the Imago Diagnostic (”ID”) — a motivational assessment tool to help identify what makes Baby Boomer women tick * easy-to-use charts correlating ages to life stages and generational influences * the “Eight Things You May Not Know About Boomer Women — But Should” BOOM?s practical resources combine to reveal an essential truth about Baby Boomer women: they are more than a niche market. (automatically summarized from Amazon.com)

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  • Availability

    LOCATIONCALL #STATUS
     (LOWER LEVEL)  HC79.C6 B76 2006  AVAILABLE

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Shop ’til You Drop : Consumer Behavior And American Culture

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Escape From Affluenza

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The Cost Of Cool

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