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The Business Of Holidays

State Of The World, 2004 : A Worldwatch Institute Report On Progress Toward A Sustainable Society

Nation Of Rebels : Why Counterculture Became Consumer Culture

The Image Factory : Consumer Culture, Photography And The Visual Content Industry

The Anxieties Of Affluence : Critiques Of American Consumer Culture, 1939-1979

The New Consumers : The Influence Of Affluence On The Environment

Shoveling Fuel For A Runaway Train : Errant Economists, Shameful Spenders, And A Plan To Stop Them All

Buyways : Billboards, Automobiles, And The American Landscape

China Made : Consumer Culture And The Creation Of The Nation

Consuming The Caribbean : From Arawaks To Zombies

Point Of Purchase : How Shopping Changed American Culture

Consumer Culture : A Reference Handbook

Why People Buy Things They Don’t Need

  • Why People Buy Things They Don't Need
  • Attribution

    Pamela N. Danziger
  • Publication Details

    Book, Paramount Market Pub, 2002
  • Description

    Danziger?s book profiles customers for dozens of categories, of discretionary spending, explores 14 different “justifiers” that people use to rationalize when they buy things they could do without, and provides myriad examples from excellent marketers who have used their knowledge of underlying motivators to help consumers justify their purchases and become satisfied customers. (automatically summarized from Amazon.com)
  • Tags

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  • Availability

    LOCATIONCALL #STATUS
     (LOWER LEVEL)  HC110.C6 D36 2002  AVAILABLE

Psychology And Consumer Culture : The Struggle For A Good Life In A Materialistic World

Consumer Expenditure Survey