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Google’s PageRank And Beyond : The Science Of Search Engine Rankings

Libraries And Google

Google And The Myth Of Universal Knowledge : A View From Europe

The Search : How Google And Its Rivals Rewrote The Rules Of Business And Transformed Our Culture

  • The Search : How Google And Its Rivals Rewrote The Rules  Of Business And Transformed Our Culture
  • Attribution

    John Battelle
  • Publication Details

    Book, Portfolio, 2005
  • Description

    Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again. Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared “don’t be evil” as its corporate motto. -Seth Godin, author of All Marketers Are Liars and Purple Cow “Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle.” (automatically summarized from Amazon.com)
  • Tags

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  • Availability

    LOCATIONCALL #STATUS
     (LOWER LEVEL)  HD9696.8.U64 G663 2005  AVAILABLE

Google Guide An Interactive Tutorial On Searching With Google