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Googled : The End Of The World As We Know It

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Planet Google : One Company’s Audacious Plan To Organize Everything We Know

  • Planet Google : One Company's Audacious Plan To Organize Everything We Know

  • Attribution

    Randall Stross

  • Publication Details

    Book, 1st Free Press hardcover ed, Free Press, 2008

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  • Description

    Based on unprecedented access he received to the highly secretive “Googleplex,” acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. Stross’s access to those who have spearheaded so many of Google’s new initiatives, his penetrating research into the company’s strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company’s audacious vision for the future and the consequences not only for the business world, but for our culture at large. (automatically summarized from Amazon.com)

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  • Availability

    LOCATIONCALL #STATUS
     BROWSING (MAIN)  HD9696.8.U64 G667 2008  DUE 12-22-09

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Google And The Myth Of Universal Knowledge : A View From Europe

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The Google Story

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The Search : How Google And Its Rivals Rewrote The Rules Of Business And Transformed Our Culture

  • The Search : How Google And Its Rivals Rewrote The Rules Of Business And Transformed Our Culture

  • Attribution

    John Battelle

  • Publication Details

    Book, Portfolio, 2005

  • Description

    Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again. Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared “don’t be evil” as its corporate motto. -Seth Godin, author of All Marketers Are Liars and Purple Cow “Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle.” (automatically summarized from Amazon.com)

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  • Availability

    LOCATIONCALL #STATUS
     (LOWER LEVEL)  HD9696.8.U64 G663 2005  AVAILABLE

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