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The Search : How Google And Its Rivals Rewrote The Rules Of Business And Transformed Our Culture

  • The Search : How Google And Its Rivals Rewrote The Rules Of Business And Transformed Our Culture

  • Attribution

    John Battelle

  • Publication Details

    Book, Portfolio, 2005

  • Description

    Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again. Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared “don’t be evil” as its corporate motto. -Seth Godin, author of All Marketers Are Liars and Purple Cow “Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle.” (automatically summarized from Amazon.com)

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  • Availability

    LOCATIONCALL #STATUS
     (LOWER LEVEL)  HD9696.8.U64 G663 2005  AVAILABLE

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Social, Ethical, And Policy Implications Of Information Technology

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The Future Of Success

  • The Future Of Success

  • Attribution

    Robert B. Reich

  • Publication Details

    Book, 1st ed, A. Knopf, 2000

  • Description

    Reich demonstrates that the faster the economy changes-with new innovations and opportunities engendering faster switches by customers and inves-tors in response-the harder it is for people to be confident of what they will be earning next year or even next month, what they will be doing, where they will be doing it. In short, those fabulous new deals of the fabulous new economy carry a steep price: more frenzied lives, less security, more economic and social stratification, the loss of time and energy for family, friendship, community, and self. (automatically summarized from Amazon.com)

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  • Availability

    LOCATIONCALL #STATUS
     (LOWER LEVEL)  HD8072.5 .R45 2000  AVAILABLE

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Data Smog : Surviving The Information Glut

  • Data Smog : Surviving The Information Glut

  • Attribution

    David Shenk

  • Publication Details

    Book, 1st ed, Harper Edge, 1997

  • Description

    Cyberpundit And Media Scholar David Shenk Launches A Trenchant And Informed Critique Of The Impact Of Data Smog Information Overload On Individual Well-Being And Our Society As A Whole. Here You Will Find A Public Ethic For An Era Of Too-Much Information, Delivered In A Succinct And Heroically Civil Style That Puts To Shame An Entire Shelf Of Books On The Coming Media Environment. This Careful, Informed And Passionate Argument Should Take The Stuffing Right Out Of The Cheerleaders Of The (Indiscriminate) Information Age.” (automatically summarized from Amazon.com)

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  • Availability

    LOCATIONCALL #STATUS
     (LOWER LEVEL)  HM221 .S515 1997  AVAILABLE

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The Electronic Republic : Reshaping Democracy In The Information Age

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