Attribution
Ken AulettaPublication Details
BookPenguin Press2009Availability
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Googled : The End Of The World As We Know It
Stealing MySpace : The Battle To Control The Most Popular Website In America
Attribution
Julia AngwinPublication Details
BookRandom House2009Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD9696.8.U64 M973 2009 AVAILABLE
Planet Google : One Company’s Audacious Plan To Organize Everything We Know
Attribution
Randall StrossPublication Details
Book1st Free Press hardcover edFree Press2008Links
Description
Based on unprecedented access he received to the highly secretive “Googleplex,” acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. Stross’s access to those who have spearheaded so many of Google’s new initiatives, his penetrating research into the company’s strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company’s audacious vision for the future and the consequences not only for the business world, but for our culture at large. (automatically summarized from Amazon.com)Availability
LOCATION CALL # STATUS BROWSING (MAIN) HD9696.8.U64 G667 2008 DUE 12-22-09
The Internet And American Business
Attribution
edited by William Aspray, Paul. E. CeruzziPublication Details
BookMIT Press2008Links
Description
The Internet and American Business fills this gap, picking up where most scholarly histories of the Internet leave off–with the commercialization of the Internet established and its effect on traditional business a fact of life. Tracing the impact of the commercialized Internet since 1995 on American business and society, the book describes new business models, new companies and adjustments by established companies, the rise of e-commerce, and community building; (automatically summarized from Amazon.com)Availability
LOCATION CALL # STATUS (LOWER LEVEL) HE7583.U6 I57 2008 AVAILABLE
The Google Story
Attribution
David A. Vise and Mark MalseedPublication Details
BookDelacorte Press2005Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD9696.8.U64 G668 2005 AVAILABLE
The Search : How Google And Its Rivals Rewrote The Rules Of Business And Transformed Our Culture
Attribution
John BattellePublication Details
BookPortfolio2005Description
Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again. Battelle lucidly reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared “don’t be evil” as its corporate motto. -Seth Godin, author of All Marketers Are Liars and Purple Cow “Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle.” (automatically summarized from Amazon.com)Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD9696.8.U64 G663 2005 AVAILABLE
Buy, Lie, And Sell High : How Investors Lost Out On Enron And The Internet Bubble
Attribution
D. Quinn MillsPublication Details
BookFinancial Times Prentice Hall2002Description
In Buy, Lie, and Sell High, Harvard Business School Professor Daniel Quinn Mills offers the first systematic analysis of both the Internet stock bubble and the Enron scandal. (automatically summarized from Amazon.com)Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD9696.8.A2 M545 2002 AVAILABLE
The Eye Of The Storm : How John Chambers Steered Cisco Through The Tecnology Collapse
Attribution
Robert SlaterPublication Details
BookHarperBusiness2003Description
In March 2000 Cisco Systems, with a market capitalization of $531 billion, was the most valuable company on the planet. Through unprecedented exclusive interviews with Chambers and Cisco’s top executives and unparalleled access to Cisco’s private forums, Slater reveals the confidential working and insider decisions behind what was nothing short of a business miracle before the vision went temporarily awry. Unadorned and unequivocal, this is the fascinating story of how Chambers, once widely hailed as “King of the Internet,” navigated Cisco through a period of inconceivable success before guiding his company through unimaginable misfortune. (automatically summarized from Amazon.com)Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD9696.2.U64 C5767 2003 AVAILABLE
Net Loss : Internet Prophets, Private Profits, And The Costs To Community
Attribution
Nathan NewmanPublication Details
BookPennsylvania State University Press2002Description
“Nathan Newman has written a fascinating history of the Silicon Valley that chronicles the federal government?s leading role in creating, and then privatizing, the Internet. Net Loss not only dispels the myth that the Internet emerged full-blown as a result of entrepreneurial risk in a competitive marketplace, but also explains in depth how forces of globalization have undermined regional economies in California while reshaping social and political life in local communities. He then examines the complex dynamic of the process whereby regional economies have been changing as business alliances built around industries like the Internet replace the broader public investments that fueled regional growth in the past. (automatically summarized from Amazon.com)Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD9696.8.U62 N48 2002 AVAILABLE
F’d Companies : Spectacular Dot.com Flameouts
Attribution
Philip J. KaplanPublication Details
BookSimon & Schuster2002Description
Smart investors, esteemed analysts, and the business press found themselves asking: Who knew people wouldn’t rush out to trade in their U.S. dollars for a virtual currency called Flooz? F’d Companies captures the waste, greed, and human stupidity of more than 100 dot-com companies. (automatically summarized from Amazon.com)Availability
LOCATION CALL # STATUS (LOWER LEVEL) HG3766 .K36 2002 AVAILABLE
Dot.con : The Greatest Story Ever Sold
Attribution
John CassidyPublication Details
Book1st edHarperCollins2002Description
In a lively and entertaining narrative, Cassidy traces the rise of Internet stocks and the development of a populist stock market culture to the end of the Cold War. He shows how an unscrupulous alliance of entrepreneurs such as Jeff Bezos, venture capitalists such as John Doerr, stock analysts such as Mary Meeker, and investment bankers such as Frank Quattrone helped turn an exciting technological development into an unstable and dangerous speculative bubble. (automatically summarized from Amazon.com)Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD9696.8.U62 C37 2002 AVAILABLE
The Coming Internet Depression : Why The High-tech Boom Will Go Bust, Why The Crash Will Be Worse That You Think, And How To Prosper Afterwards
Attribution
Michael J. MandelPublication Details
Book1st edBasic Books2000Description
The economist most renowned for predicting the New Economy of the 1990s now returns-just as books like The Long Boom and Dow 36,000 are turning the idea of perpetual prosperity into conventional wisdom-to say that the dominating economic event of the next few years is likely to be a deep recession, perhaps even a depression. (automatically summarized from Amazon.com)Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD9696.8.U62 M36 2000 AVAILABLE
The Leap : A Memoir Of Love And Madness In The Internet Gold Rush
Attribution
Tom AshbrookPublication Details
BookHoughton Mifflin Co2000Description
In 1996, Tom Ashbrook was an international reporter who, in a crisis of the soul, resolved to join an old college classmate on the Internet rocket ride. Success, when it finally comes, is sweet, but it is Ashbrook’s story of self-transformation along the way that wins our hearts with its candor, its unabashed zeal, and the self-deprecating humor the author shares as he throws himself and his family over the edge in the middle of life to reach out for a new beginning. (automatically summarized from Amazon.com)Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD9696.8.U62 A84 2000 AVAILABLE
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