Contents

• Introduction: To e-or not to e-? Disposing of Schlockspeare in the Age of Digital Media / Richard Burt - - Pt. 1. Questions of Shakespeare’s Cultural Authority: Theories, Issues, and Instances. 1. Bardguides of the New Universe: Niche Marketing and the Cultural Logic of Late Shakespeareanism / Donald K. Hedrick. 2. "In Fair Verona": Media, Spectacle, and Performance in William Shakespeare’s Romeo + Juliet / Peter S. Donaldson. 3. "We are the makers of manners": The Branagh Phenomenon / Mark Thornton Burnett. 4. Shakespeare: The Theme Park / Diana E. Henderson. 5. Harlequin Presents: That ’70s Shakespeare and Beyond / Laurie E. Osborne. 6. Suggested for Mature Readers?: Deconstructing Shakespearean Value in Comic Books / Josh Heuman and Richard Burt. 7. The Shatnerification of Shakespeare: Star Trek and the Commonplace Tradition / Craig Dionne
• Pt. 2. Histories of Shakespeare’s Appropriation: Case Studies. 8. WSHX: Shakespeare and American Radio / Douglas Lanier. 9. Shakespeare, Beard of Avon / Fran Teague. 10. Reviving Juliet, Repackaging Romeo: Transformations of Character in Pop and Post-Pop Music / Stephen M. Buhler. 11. The Making of Authorships: Transversal Navigation in the Wake of Hamlet, Robert Wilson, Wolfgang Wiens, and Shakespace / D. J. Hopkins and Bryan Reynolds. 12. Bartlett’s Evolving Shakespeare / Helen M. Whall. 13. Shakespeare and the Holocaust: Julie Taymor’s Titus is Beautiful, or Shakesploi Meets (the) Camp / Richard Burt