Contents

• 1. Introduction
• 2. Why a consistent emphasis and approach for new business creation is beneficial but difficult to achieve
• I. The business environment
• 3. The external business environment
• 4. The internal business environment
• II. The management culture
• 5. Shared beliefs about rewards, risks, opportunities, and rule-bending
• 6. Shared beliefs about control and learning
• III. The corporate executives
• 7. The bigger -is-better corporate philosophy
• 8. The small-is- beautiful corporate philosophy
• 9. New business creation challenges for corporate executives
• 10. Guidance and coaching by the DGM’s boss and support and challenge by the controllers
• IV. The division general manager
• 11. The DGM’s personal assets
• 12. The DGM’s motivation and strategy for new business creation
• 13. Building corporate support for new business creation
• 14. Leading the division for new business creation
• V. The division and its top management team
• 15. The identification and pursuit of new business opportunities
• 16. Other new business creating challenges for the division
• 17. The division’s organization, competence, and collaboration for new business creation
• 18. The effectiveness of the division’s top management team
• VI. Putting it all together
• 19. How the five major influences interact to drive new business creation
• 20. Managing ten critical issues in new business creation