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Ghouls, Gimmicks, And Gold : Horror Films And The American Movie Business, 1953-1968

  • Ghouls, Gimmicks, And Gold : Horror Films And The American Movie Business, 1953-1968

  • Attribution

    Kevin Heffernan

  • Publication Details

    Book, Duke University Press, 2004

  • Availability

    LOCATIONCALL #STATUS
      (UPPER LEVEL)  PN1995.9.H6 H45 2004         LOST&PD6-11/07

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  • Description

    Heffernan argues that major cultural and economic shifts in the production and reception of horror films began at the time of the 3-d film cycle of 1953?54 and ended with the 1968 adoption of the Motion Picture Association of America?s ratings system and the subsequent development of the adult horror movie?epitomized by Rosemary?s Baby. He explains that the production and distribution branches of the movie industry responded to these trends by cultivating a youth audience, co-producing features with the film industries of Europe and Asia, selling films to television, and intensifying representations of sex and violence. (automatically summarized from Amazon.com)

  • Author

  • Subject

  • Places in this work

  • Contents

    • 1. Horror in three dimensions : House of wax and Creature from the black lagoon
    • 2. The color of blood : hammer films and Curse of Frankenstein
    • 3. "Look into the hypnotic eye!" : exhibitor financing and distributor hype in Fifties horror cinema
    • 4. "A sissified Bela Lugosi" : Vincent Price, William Castle, and AIP’s Poe adaptations - - 5. Grind house of art house? : Astor pictures and Peeping Tom
    • 6. American international goes international : new markets, runaway productions, and Black sabbath
    • 7. Television syndication and the birth of the "orphans" : horror films in the local TV market
    • 8. Demon children and the birth of adult horror : William Castle, Roman Polanski, and Rosemary’s baby
    • 9. Family monsters and urban matinees : continental distributing and Night of the living dead
    • Conclusion : the horror film in the new Hollywood
    • App. Feature film packages in television syndication, 1955-1968

  • ISBN

    • 0822332159
    • 0822332027

  • LCCN

  • Open Library ID

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