Contents

• 1. A history of seduction
• 2. Fashioning an identity
• 3. When haute couture meets high street
• 4. The designer as brand
• 5. The store is the star
• 6. Anatomy of a trend
• 7. The image-makers
• 8. They shoot dresses, don’t they?
• 9. This year’s model
• 10. Celebrity sells
• 11. Press to impress
• 12. The collections
• 13. Accessorize all areas
• 14. Retro brands retooled
• 15. Targeted male
• 16. Urban athletes
• 17. Virtually dressed
• 18. Brave new market
• 19. The faking game
• 20. Behind the seams
• 21. Style goes back to the future