Attribution
Maria VelosoPublication Details
BookAMACOM2005Availability
LOCATION CALL # STATUS (LOWER LEVEL) HF5548.32 .V45 2005 AVAILABLE New Feature: Text this to your cellphone
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Description
Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter: * write sizzling and irresistible Web copy, e-mails, and marketing communications * quickly turn lackluster sites into “perpetual money machines” * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy * avoid the top three blunders that can wipe out your sales * convert up to 50% of online prospects into paying customers * and more! (automatically summarized from Amazon.com)Subject
Notes
- Includes index
- "Web Copy That Sells introduces a model of web copywriting that appeals to the unique culture, mindset, and psychology of Internet buying. Acclaimed web copywriting specialist Maria Veloso presents an approach that is as simple as it is revolutionary. It starts with five questions, and despite how easily you’ll be able to answer them, you’ll also find that in doing so you will have practically written your copy already!"–BOOK JACKET
Contents
- 1. Getting started : the dynamics of Web selling
- 2. A simple blueprint for writing killer Web copy
- 3. From prospects to purchasers : the psychological motivators
- 4. Crafting your copy
- 5. E-mail marketing : the Internet’s killer application
- 6. Online marketing communications : it’s what you do after people visit your Website that counts
- 7. Last but not least : tying it all together
ISBN
- 0814472494
- 9780814472491
LCCN
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