Contents

• Programmed chaos : Dewey Phillips on the air
• Before the storm : Dewey arrives at the five-and-dime
• The white brother on Beale Street
• The new Memphis sound : the birth of black programming
• "What in the world is that?" Is this guy black or white?
• Racial cross-pollination : black and white together
• The great convergence : "pop" tunes’ one-stop
• The Phillips boys : soul (better than blood) brothers
• "Red, hot, and blue" : the hottest cotton-pickin’ thang’ in the country
• Dewey and Elvis : the synthesized sound
• Dewey introduces Elvis to the world
• The king and his court jester : men-children in the promised land
• Red hot at first
• blue at the very end
• The final descent : "If Dewey couldn’t be number one, he didn’t wanna be."
• "Goodbye, good people"
• The legacy : the next generation and beyond