Contents

• 1: Hello to a new generation of writers
• The first generation
• The birth of the designer writer
• Writing with body language
• Writing in the color of the stars
• Writers on designer writing
• The visual prophet: William Blake
• 2: Hello to a new generation of readers
• The Gutenberg cliché
• Designer writing in Egypt
• The visual secrets of Greece and Rome
• Dawn of the designer poet: China
• The philosopher painters of Maya
• The golden ecstasies of Islam
• These are the images: Hebrew illuminated manuscripts
• Thinking in images: Aristotle in medieval Europe
• Seeing the divine in the Hindu and Buddhist traditions
• 3: Hello to a new generation of women
• Godmother of designer writing: Christine de Pisan
• Feminine fonts
• Booklady: a modern feminine font
• 4 : Beauty and the book
• Beauty and the book Part 1
• Beauty and the book Part 2
• 5: Hello to a new generation of teachers
• Color in education, advertising and the arts
• Color, reading and the brain
• Edgar Allan Poe - - The eye is full of deceit: Plato
• Birth of the comic book: Homer
• Measuring the immeasurable: Chaucer
• Image magic in Ethiopia
• A new generation of visual theorists
• Writing outside the box
• Chaos in the classroom
• 6: Hello to the critics and skeptics
• Critics of designer writing
• Words on trial: ornament and decoration
• 7: Goodbye Gutenberg
• A revaluation of visual values
• Dawn of designer prose
• The visual vernacular
• The old way of reading and the new
• Terror in the arts
• And so begin the beautiful books