Contents

• From the American century to the Cold War
• Henry Luce and China : prelude to an American crusade
• Learning to market Chiang’s China
• Bitter victory
• China on the brink : what role for America?
• Luce and the "loss" of China
• Cold war strategy : allies and enemies in the battle for China
• Losing China : the hunt for culprits intensifies
• Anti-communist allies in Asia : MacArthur and Rhee
• McCarthy and Korea : crises and opportunities
• The campaign for a wider war in Asia
• Electing Eisenhower while fighting McCarthy
• Time Inc., Eisenhower, and Asian policy, 1952-1959
• Unwelcome moderation : Eisenhower’s caution in East Asia
• Keeping the pressure on Mao and Ho
• Time, Luce, and the looming disaster in Vietnam, 1960-1967
• Time Inc. and nation- making in Vietnam : from Kennedy to Johnson
• Troubled crusade in Vietnam
• The final years of Henry Luce’s mission to Asia