Attribution
Samantha KingPublication Details
BookUniversity of Minnesota Press2006Availability
LOCATION CALL # STATUS (UPPER LEVEL) RC280.B8 K56 2006 AVAILABLE New Feature: Text this to your cellphone
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Description
In an unprecedented outpouring of philanthropy, corporations turn their formidable promotion machines on the curing of the disease while dwarfing public health prevention efforts and stifling the calls for investigation into why and how breast cancer affects such a vast number of people. Throughout, King probes the profound implications of consumer-oriented philanthropy on how patients experience breast cancer, the research of the biomedical community, and the political and medical institutions that the breast cancer movement seeks to change. (automatically summarized from Amazon.com)Subject
Contents
- A dream cause : breast cancer, corporate philanthropy, and the market for generosity
- Doing good by running well : the race for the cure and the politics of civic fitness
- Stamping out breast cancer : the neoliberal state and the volunteer citizen
- Imperial charity : women’s health, cause-related marketing, and global capitalism
- The culture of survivorship and the tyranny of cheerfulness
ISBN
- 0816648980
- 9780816648986
LCCN
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