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Digital Capital : Harnessing The Power Of Business Webs

  • Digital Capital : Harnessing The Power Of Business Webs
  • Attribution

    Don Tapscott, David Ticoll, Alex Lowy
  • Publication Details

    Book, Harvard Business School Press, 2000
  • Availability

    LOCATIONCALL #STATUS
     (LOWER LEVEL)  HF5548.32 .T36 2000  AVAILABLE

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  • Description

    The book includes: * The untold real story behind the story on successes like eBay, Cisco, Linux, Schwab, and Priceline * Positioning and analysis of emergent e-businesses like Webvan, OptiMark, AT&T Solutions, and Enron * A step-by-step process for b-web strategy design * A new approach to maximizing organizational effectiveness in a multi-enterprise environment * The “ABCDE’s” of marketing–heir to the “four P’s” of the industrial age * Guidelines for deciding whether to hire, buy, or partner a needed capability * A new set of lenses for viewing the stock market The authors warn that participation in b-webs is not optional. (automatically summarized from Amazon.com)
  • Authors

  • Subject

  • Notes

    • "B-webs - partner networks of producers, service providers, suppliers, infrastructure companies, and customers linked via digital channels - are destroying the firm as we have known it and generating wealth in entirely new ways." "In Digital Capital, information-age visionaries Don Tapscott, David Ticoll, and Alex Lowy describe and explain the b-web phenomenon and the forces behind its emergence. Drawing on three years of multimillion-dollar research into hundreds of b-webs as diverse as the Microsoft Alliance and the automotive industry, the authors illuminate the five distinct types of b-web now in play: Agoras, Aggregations, Value Chains, Alliances, Distributive Networks. Punctuating their analysis with a rich set of case studies, they provide the definitive guide to business-model innovation in the digital economy." "The authors warn that participation in b-webs is not optional. To encounter and satisfy the digital customer, firms must lead or partner in one or more of these new business networks. While no single path leads to b-web success, business will adopt effective b-web strategies - or they will simply fade away."–BOOK JACKET
  • Contents

    • Pt. I. Introduction. 1. Value Innovation through Business Webs
    • Pt. II. The New Models of Wealth Creation. 2. Agoras. 3. Aggregations. 4. Value Chains. 5. Alliances. 6. Distributive Networks
    • Pt. III. The Human and Relationship Elements of Digital Capital. 7. People: The Human Capital in the Business Web. 8. Marketing: Relationship Capital in the Web
    • Pt. IV. Strategies for Business Webs. 9. How Do You Weave a B-Web? 10. Harvesting Digital Capital
  • ISBN

    • 1578511933
    • 9781578511938
  • LCCN

  • Open Library ID

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