Attribution
Owen W. LinzmayerPublication Details
BookNo Starch Press1999Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD9696.2.U64 A674 1999 AVAILABLE New Feature: Text this to your cellphone
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Notes
- "In Apple Confidential, Journalist Owen Linzmayer explores Apple’s tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half- truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype."– BOOK JACKET
Contents
- The Forgotten Founder
- What Were They Thinking?
- Broken Breakout Promises
- The Apple III Fiasco
- Code Names Uncovered
- Millionaire Mania
- The Strangest Bedfellow of All
- From Xerox, With Love
- The Making of Macintosh
- Macintosh Insiders
- The Greatest Commercial That Almost Never Aired
- The Mac Meets the Press
- Mac Models Timeline
- Why 1985 Wasn’t Like 1984
- Big Bad Blunders
- The Remarkable Rise and Fabulous Fall of John Sculley
- Windows: What Went Wrong?
- The Fallen Apple - - Jobs After Apple: To NeXT and Beyond
- The Star Trek Saga
- From Diesel to Doctor
- The Clone Quandary
- Trademark Tiffs
- The Doctor’s Strong Medicine
- The Copland Crisis
- Happily Ever Apple?
ISBN
- 188641128x
- 188641128x
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