Attribution
Bruce I. NewmanPublication Details
BookSage Publications1999Availability
LOCATION CALL # STATUS (LOWER LEVEL) JK2281 .N484 1999 AVAILABLE New Feature: Text this to your cellphone
View record in LOLA catalogDescription
Johnson & Son Distinguished Professor of International Marketing, Northwestern University Marketing, not ideology, drives America?s contemporary political system, with an emphasis on image over substance, personality over issues, and 30-second sound bites over meaningful dialogue. The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. Newman is the author of The Marketing of the President (Sage, 1993) and the forthcoming Handbook of Political Marketing. The Mass Marketing of Politics is provocative and essential reading for anyone interested in American politics, marketing, political communication, and media studies. (automatically summarized from Amazon.com)Subject
Notes
- "The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."–BOOK JACKET
Contents
- Foreword / Newton N. Minow
- 1. The Impact of Marketing on Democracy
- 2. From Party Politics to Mass Marketing - - 3. The ABC’s of Marketing
- 4. The Information Highway
- 5. Strategy
- 6. The Art of Crafting an Image
- 7. The Permanent Campaign
- 8. The Solution
ISBN
- 0761909591
- 0761909583
- 9780761909590
- 9780761909583
LCCN
Open Library ID
-
- Search
- Search Library Catalog
- Search entire library,
including catalog:
- Search Library Catalog
- Find
- Get Help
- Services
- Information
- My Account
