Attribution
Peter S. CohanPublication Details
BookAMACOM2000Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD30.37 .C65 2000 AVAILABLE New Feature: Text this to your cellphone
View record in LOLA catalogDescription
In specific detail, this example-packed book presents: * The highest-payoff e-commerce applications (and the 10 principles that characterize the best) * How companies are using e-commerce today to dramatically improve their competitive position * The most significant organizational challenges, and how to overcome them * How to define the role of senior management in designing e-commerce architecture, selecting vendors, negotiating savvy contracts, and monitoring the implementation * How winning companies manage their e-commerce strategy to quickly enjoy its benefits–while simultaneously adapting their systems to the new demands of technology and customers. (automatically summarized from Amazon.com)Subject
Notes
- "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e- commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children’s Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan’s proven formulas for financially evaluating e-commerce project."–BOOK JACKET
Contents
- 1. Introduction: e-Profit
- Pt. I. Winning the Economic Case for E-Commerce. 2. The Evidence on High-Payoff E- Commerce Applications. 3. Financial Evaluation of E- Commerce. 4. How E-Commerce Creates Competitive Advantage
- Pt. II. Managing the Transition to E-Commerce. 5. Getting Senior Management Online. 6. Evaluating Potential Applications. 7. Leading Change. 8. Sustaining Change
ISBN
- 0814405444
- 9780814405444
LCCN
Open Library ID
-
- Search
- Search Library Catalog
- Search entire library,
including catalog:
- Search Library Catalog
- Find
- Get Help
- Services
- Information
- My Account
