Attribution
Curtis R. Carlson and William W. WilmotPublication Details
Book1st edCrown Business2006Availability
LOCATION CALL # STATUS (LOWER LEVEL) HD45 .C37 2006 AVAILABLE New Feature: Text this to your cellphone
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Description
And here?s what you can do about it on Monday morning with the definitive how-to book from the world?s leading authority on innovation When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about?literally. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot?s five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs. (automatically summarized from Amazon.com)Subject
Contents
- Why listen to us?
- The essence of innovation: how Frank hit a home run
- Innovate or die: the exponential economy
- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag
- Creating customer value: your only job
- Discipline 2: value creation. It’s as simple as NABC: how Liz got her big job
- Watering holes for creating value: the day the BBC walked in
- More ideas for faster value creation: origins of Linux
- Your elevator pitch: how HDTV began
- Your innovation plan: from the ski slope to the firehouse
- Discipline 3: innovation champions. A champion: the Mayor of Kellyville
- Discipline 4: innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer
- Forming the innovation team: how we won an Emmy for HDTV
- Overcoming blockages to innovation: Jim Torpedoes a splended idea
- Innovation motivators: saving Larry’s life
- Discipline 5: organizational alignment. Your innovation team: you can start now
- The innovation enterprise: continuous value creation (CVC) throughout
- Innovation’s five disciplines: a foundation for national competitiveness in a world of abundance
- Appendix: value factor analysis
ISBN
- 0307336697
- 9780307336699
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