Contents

• 1. Introduction: The Function of Research Methods
• 2. Variables: Thinking of the World in Terms of Relationships Between Variables
• 3. Rules for Research: A Brief Checklist of Things to Consider for a Credible Experiment
• 4. Single-Factor Designs: Simple Experimental Designs That Incorporate the Rules for Research
• 5. Statistical Logic and Choosing a Statistic: An Overview of the Role of Statistics in Psychological Research
• 6. Multifactor Designs: Designing and Interpreting Experiments With Multiple Influences
• 7. The Logic of Experimental Psychology: The Problems Encountered in Theorizing About Internal Events
• 8. Detection, Discrimination, and the Theory of Signal Detection
• 9. Evolution of a Theoretical Construct: Changes in the Construct of Iconic Memory Over 30 Years of Research
• 10. Testing Theory I: A Close Look at the Methods and Logic Used in Evaluating a Theory of Short-Term Memory Search
• 11. Testing Theory II: A Close Look at the Methods and Logic Used in Evaluating a Theory of Visual Search and Attention
• 12. Applied Experimental Psychology: Examples of the Kinds of Questions Asked, and Experiments Done, When the Focus Changes from Theory to Application
• 13. Social Psychology I: Testing Theories When Internal Events Can Be Monitored Or Manipulated
• 14. Social Psychology II: The Measurement of Attitudes and Construction of Tests for Research
• 15. Clinical Psychology: The Research Problems Encountered, and Procedures Used, in Treatment Outcome Research
• Appendix A: The Proper Form When Submitting Experiments for Publication
• Appendix B: Statistical Tables