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Destination Marketing : An Integrated Marketing Communication Approach

  • Destination Marketing : An Integrated Marketing Communication Approach

  • Title

    • Destination Marketing : An Integrated Marketing Communication Approach

  • Attribution

    Steven Pike

  • Format

    Book

  • Published

    2008

  • Availability


    LOCATION CALL # STATUS
      (LOWER LEVEL)  G155.A1 P54 2008         DUE 10-04-08

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  • Description and Reviews

    Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. - The only textbook to examine Destination Marketing Organizations - Directly links academic theory with industry practice, illustrated with up to the minute international case studies and examples - Provides a clear framework for designing, implementing and monitoring a competitive strategy based on Integrated Marketing Communications summarized from Amazon.com

  • Author

  • Subject

  • ISBN

    • 0750686499
    • 9780750686495

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