Title
- [Center Books On American Places]
Attribution
Gabrielle EsperdyPublication Details
BookUniversity of Chicago Press2008Availability
LOCATION CALL # STATUS (UPPER LEVEL) NA6225 .E87 2008 AVAILABLE New Feature: Text this to your cellphone
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Description
An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. As the decade?s two major cultural forces, Esperdy concludes, consumerism and the Depression transformed the storefront from a seemingly insignificant element of the built environment into a potent site for the physical and rhetorical staging of recovery and progress. (automatically summarized from Amazon.com)Subject
Notes
- Series title taken from book jacket
Contents
- Introduction
- Main Street, U.S.A
- The New Deal on Main Street
- Marketing modernization
- The architecture of consumption
- Modernism on Main Street
- Conclusion: a Main Street modernized
- A note on sources
ISBN
- 9780226218007
- 0226218007
LCCN
Open Library ID
-
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