Attribution
Edwin L. BattistellaPublication Details
BookOxford University Press2009Availability
LOCATION CALL # STATUS (UPPER LEVEL) PE64.C64 B38 2009 AVAILABLE New Feature: Text this to your cellphone
View record in LOLA catalogDescription
By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody’s 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people. Using Cody’s course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement. (automatically summarized from Amazon.com)Subject
Contents
- An advertisement that never changed
- From literature to business
- Good money in good English
- What you want and where to get it
- The 100% self-correcting course in English language
- Grammar and vocabulary
- The finishing touches
- Every day people judge you
- Just 15 minutes a day
- A better self : manners, music, and muscles
- Smile
- Language, culture, and anxiety
- Linguistics and the new rhetoric
- Study at home
- School’s out
- The Sherwin Cody legacy
ISBN
- 9780195367126
- 019536712x
- 019536712x
LCCN
Open Library ID
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