Titles
- Marketing Communications In Tourism & Hospitality
- Hospitality, Leisure, And Tourism Series
Attribution
Scott McCabePublication Details
Book1st edButterworth-Heinemann2009Availability
LOCATION CALL # STATUS (UPPER LEVEL) TX911.3.M3 M33 2009 AVAILABLE New Feature: Text this to your cellphone
View record in LOLA catalogDescription
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge?Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. (automatically summarized from Amazon.com)Subject
Contents
- Positioning marketing communications for tourism and hospitality
- Communications theory and applications
- The marketing communications environment
- Consumer roles in marketing communications
- Marketing communications and organisational strategy
- Segmentation, targeting and positioning
- Marketing communications planning
- Advertising strategies for tourism and hospitality
- Other communications strategies
- Interactive and E- communications issues and strategies
- Conclusions and future issues in marketing communications
ISBN
- 9780750682770
- 0750682779
Open Library ID
-
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