Lamson Library » The Unofficial Guide To Building Your Business In The Second Life Virtual World : Marketing And Selling Your Product, Services, And Brand In-world

The Unofficial Guide To Building Your Business In The Second Life Virtual World : Marketing And Selling Your Product, Services, And Brand In-world

Attribution
Sue Martin Mahar and Jay Mahar
Publication Details
Book, American Management Association, 2009
Availability
LOCATION CALL # STATUS
BROWSING (MAIN) HD9696.8.U64 S436 2009 AVAILABLE
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Description
The book provides relevant examples?from IBM creating a collaborative virtual workspace, to start-up companies with virtual goods, to Princeton University offeing Second Life classrooms?and provides proven techniques for successfully generating buzz through Second Life-centered promotions and advertisements. (automatically summarized from Amazon.com)
Authors
- Mahar, Sue Martin
- Mahar, Jay
Subject
Notes
- Includes index
Contents
- About Second Life
- Genesis of life online
- A virtual melting pot
- Getting started
- The essentials for creating and maintaining your Second Life
- Your virtual real estate
- Creating a business plan
- Netiquette and codes of conduct
- Virtual-world business values
- Commerce
- Education and training
- Coordination and innovation
- Business strategies
- Business relationships
- Marketing
- Selling your products and services
- Networking
- Meetings
- Staffing the Metaverse
- What’s to come
- The evolving Metaverse
ISBN
- 9780814412701
- 081441270x
LCCN
- 2008035794
Open Library ID
- /b/OL22500967M