
Title
- The New Media World
Attribution
Joseph Turow and Lokman Tsui, editorsPublication Details
BookUniversity of Michigan Press2008Availability
LOCATION CALL # STATUS (LOWER LEVEL) HM851 .T87 2008 NEW BOOK(MAIN) New Feature: Text this to your cellphone
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Description
—Charles Steinfield, Professor and Chairperson, Department of Telecommunication, Information Studies, and Media, Michigan State University Joseph Turow is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania, and author of nine books, including Niche Envy: Marketing Discrimination in the Digital Age and Breaking up America: Advertisers and the New Media World. digitalculturebooks (automatically summarized from Amazon.com)Subject
Notes
- "Digital culture books"–Ser. t.p
Contents
- Introduction: on not taking the hyperlink for granted / Joseph Turow
- Structuring a marketplace of attention / James G. Webster
- The hyperlink as organizing principle / Alexander Halavais
- Hyperlinking and the forces of "massification" / Philip M. Napoli
- The hyperlink in newspapers and blogs / Lokman Tsui
- The role of expertise in navigating links of influence / Eszter Hargittai
- Google, links, and popularity versus authority / Seth Finkelstein
- The hyperlinked news organization / Martin Nisenholtz
- How hyperlinks ought to change the advertising business / Tom Hespos
- Hyperlinks and marketing insight / Stacey Lynn Schulman
- Hyperlinking and advertising strategy / Eric Picard
- From hyperlinks to hyperties / Marc A. Smith
- The morality of links / David Weinberger
- Linked geographies : maps as mediators of reality / Stefaan G. Verhulst
- Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton
- The social hyperlink / Lada A. Adamic
- Are hyperlinks "weak ties"? / Markus Prior
- What is the online public sphere good for? / Matthew Hindman
ISBN
- 0472050435
- 9780472050437
- 0472070436
- 9780472070435
LCCN
Open Library ID
-

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