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International Tourism : Cultures And Behavior

  • International Tourism : Cultures And Behavior
  • Attribution

    Yvette Reisinger
  • Publication Details

    Book, Butterworth-Heinemann, 2008
  • Availability

    LOCATIONCALL #STATUS
     (LOWER LEVEL)  G155.A1 R43 2009  NEW BOOK(MAIN)

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  • Description

    In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. The analysis of cultural differences in a multidisciplinary tourism context and/or application of the literature on cultural differences in the abstract concepts such as satisfaction, attitude or loyalty (that have different meanings in different cultures) to the tourism context create problems. * Provides comprehensive coverage of cross-cultural issues and behavior in tourism * Textbook design features learning objectives, discussion points and review questions to facilitate student use * Illustrates how international cultural differences influence travel decision-making (automatically summarized from Amazon.com)
  • Author

  • Subject

  • ISBN

    • 9780750678971
    • 0750678976

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