
Attribution
Yvette ReisingerPublication Details
BookButterworth-Heinemann2008Availability
LOCATION CALL # STATUS (LOWER LEVEL) G155.A1 R43 2009 NEW BOOK(MAIN) New Feature: Text this to your cellphone
View record in LOLA catalogDescription
In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. The analysis of cultural differences in a multidisciplinary tourism context and/or application of the literature on cultural differences in the abstract concepts such as satisfaction, attitude or loyalty (that have different meanings in different cultures) to the tourism context create problems. * Provides comprehensive coverage of cross-cultural issues and behavior in tourism * Textbook design features learning objectives, discussion points and review questions to facilitate student use * Illustrates how international cultural differences influence travel decision-making (automatically summarized from Amazon.com)Subject
ISBN
- 9780750678971
- 0750678976
-

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