Contents

• Foreword /Koïchiro Matsuura
• |gPreface ; Introduction /Krishnamurthy Sriramesh
• Global public relations : conceptual framework.Theoretical framework for global public relations research and practice /Krishnamurthy Sriramesh, Dejan Vercic
• Political economy and public relations /Sandra C. Duhé, Krishnamurthy Sriramesh
• Relationship between culture and public relations / Krishnamurthy Sriramesh
• Mass media and public relations /Krishnamurthy Sriramesh, Dejan Vercic
• Activism and public relations /Jeong-Nam Kim, Krishnamurthy Sriramesh
• Asia and Australasia.Public relations in Australasia : friendly rivalry, cultural diversity, and global focus /Judy Motion, Shirley Leitch, Simon Cliffe
• Overview of public relations in Japan and the self-correction concept /Takashi Inoue
• Professionalism and diversification : the evolution of public relations in South Korea /Yungwook Kim
• Becoming professionals : a portrait of public relations in Singapore /Constance Chay-Németh
• Public relations in mainland China : an adolescent with growing pains /Ni Chen, Hugh M. Culbertson
• Sharing the transformation : public relations and the UAE come of age /Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters
• Palestinian public relations, inside and out /R.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri
• Israeli PR experience : nation building and professional values / Margalit Toledano, David McKie
• Africa.Nature and status of public relations practice in Africa /Chris Skinner, Gary Mersham
• Public relations practice in Nigeria /Eric Koper, Taye Babaleye, Julia Jahansoozi
• Status of public relations in Kenya /Peter Oriare Mbeke
• Public relations in South Africa : from rhetoric to reality /Ronél Rensburg
• Public relations in Egypt : practices, obstacles, and potentials /Kevin L. Keenan