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Googled : The End Of The World As We Know It

  • Googled : The End Of The World As We Know It

  • Attribution

    Ken Auletta

  • Publication Details

    Book, Penguin Press, 2009

  • Availability

    View record in LOLA catalog

  • Author

  • Subject

  • Notes

    • A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses–from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft

  • Contents

    • Messing with the magic
    • Starting in a garage
    • Buzz but few dollars (1999-2000)
    • Prepping the Google rocket (2001-2002)
    • Innocence or arrogance? (2002-2003)
    • Google goes public (2004)
    • The new evil empire? (2004- 2005)
    • Chasing the fox (2005-2006)
    • War on multiple fronts (2007)
    • Waking the government bear
    • Google enters adolescence (2007-2008)
    • Is "old" media drowning? (2008)
    • Compete or collaborate?
    • Happy birthday (2008- 2009)
    • Googled
    • Where is the wave taking old media?
    • Where is the wave taking Google?

  • ISBN

    • 9781594202353
    • 1594202354

  • LCCN

  • Open Library ID

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