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BU 2290 Organizational Communication - New Product Assignment: Home

New Product Assignment

Scenario:  Assume that the company you work for is considering the introduction of a new product or service to the public.  However, before the new product/service is released, your firm wants you to prepare and submit a research document outlining the rationale for it's existence.  You can assume that you have worked on the overall strategy for the introduction of this product/service, either from a research and development, marketing, accounting, sales, management, or other perspective within the organization.  

The subject of the project will be a product or service that is new to the market.  The product or service must have been introduced at least 6 months ago, so there is actual research on the launch for to explore, and no more than 24 months ago, so it is a "current" product/service.   

Consult your assignment rubric for more details on specific requirements.   

Your Product:  Choose something manufactured or provided by a well-known company that is something of interest to the general public.  Some examples include a food/beverage, automobile, appliance/electronics, sporting goods or health/beauty aid.

Finding a New Product Idea:  If you are at a loss for ideas, browse through current advertising or trade journals looking closely at feature articles.  Publications such as Brandweek, Advertising Age, Beverage Industry, Beverage World, Progressive Grocer, and Automotive News are availabe on the Periodical Shelves.  The current issue of these periodicals are on the Current Issues rack. Ask a Librarian if you need assistance in finding these issues.

Links to Association Websites

Websites are often a great place for information on a particular industry and its latest trends.  Remember, these associations have their own biases and monetary interests, so use these in combination with other library resources.

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Citing Your Work


Best Library Databases

Selected Books and Ebooks


Titles with demographic data about many types of consumers.


Create a My EbscoHost Account

Create your own personalized account so that you can save (and find again easily!) those terrific articles you found for your paper or project.  You can also save your search terms and create an Alert where EBSCO notifies you via email when a new article on your topic has been published.  

Follow the instructions below for creating your own account.

Follow These Easy Steps

Open one of the EBSCO databases (i.e. Academic Search Premier, SportDiscus)


Click on SIGN IN located at the top of the screen.


Click on the Create a New Account link located in the sign in box.  Your free registration is quick and easy.  Once you have created an account or logged in, you will see a yellow ribbon with the word MY across the EBSCOhost logo.


Click on Folder link at the top of the screen to see your previously saved articles and searches.

Interlibrary Loan

If you need a book or article that PSU does not have you can request the article through Interlibrary Loan.  

This service is free to all PSU students, faculty, and staff.

  • Go to the Interlibrary Loan Page.
  • On the left side of the screen, under New Request choose the material type you want, then fill out the request form.
  • Articles are delivered to your interlibrary loan account in PDF format, usually in 2-5 business days.
  • Books are delivered to Lamson and can be picked up at the information desk in 1-2 weeks.

Outreach Librarian