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BU 2290 Organizational Communication - New Product Assignment: Home

New Product Assignment

Scenario:  Assume that the company you work for is considering the introduction of a new product or service to the public.  However, before the new product/service is released, your firm wants you to prepare and submit a research document outlining the rationale for it's existence.  You can assume that you have worked on the overall strategy for the introduction of this product/service, either from a research and development, marketing, accounting, sales, management, or other perspective within the organization.  

The subject of the project will be a product or service that is new to the market.  The product or service must have been introduced no more than 18 months ago, so it is a "current" product/service.   

Consult your assignment rubric for more details on specific requirements.   

Your Product:  Choose something manufactured or provided by a well-known company that is something of interest to the general public.  Some examples include a food/beverage, automobile, appliance/electronics, sporting goods or health/beauty aid.

Links to Association Websites

Websites are often a great place for information on a particular industry and its latest trends.  Remember, these associations have their own biases and monetary interests, so use these in combination with other library resources.

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Interlibrary Loan

If you need a book or article that PSU does not have you can request the article through Interlibrary Loan.  

This service is free to all PSU students, faculty, and staff.

  • Go to the Interlibrary Loan Page.
  • On the left side of the screen, under New Request choose the material type you want, then fill out the request form.
  • Articles are delivered to your interlibrary loan account in PDF format, usually in 2-5 business days.
  • Books are delivered to Lamson and can be picked up at the information desk in 1-2 weeks.

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Anne Jung