New Product Assignment
Scenario: Assume that the company you work for is considering the introduction of a new product or service to the public. However, before the new product/service is released, your firm wants you to prepare and submit a research document outlining the rationale for it's existence. You can assume that you have worked on the overall strategy for the introduction of this product/service, either from a research and development, marketing, accounting, sales, management, or other perspective within the organization.
The subject of the project will be a product or service that is new to the market. The product or service must have been introduced no more than 18 months ago, so it is a "current" product/service.
Consult your assignment rubric for more details on specific requirements.
Your Product: Choose something manufactured or provided by a well-known company that is something of interest to the general public. Some examples include a food/beverage, automobile, appliance/electronics, sporting goods or health/beauty aid.