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BU 2450 Principles of Marketing: Prof Pettinico: Home

Market Assessment

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Your assignment

Group Assignment #1:  Market Assessment

It’s important to understand the size and composition of the opportunity and challenges in your marketplace.  For this assignment, you will:  Identify the target customers for your business - provide a brief profile demographically and psychographically.  Define the geography that serves as the marketplace (perhaps a “core” geography and a “stretch” geography).  Provide meaningful insights on the local marketplace, such as: # of people in the area who utilize the type of products/services offered, amount of money spent in the area on the type of products/services offered.  Identify all significant competitors and explain why they are competitors  - organize as “core” competitors and “secondary” competitors. 

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