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Group Assignment #1: Market Assessment
It’s important to understand the size and composition of the opportunity and challenges in your marketplace. For this assignment, you will: Identify the target customers for your business - provide a brief profile demographically and psychographically. Define the geography that serves as the marketplace (perhaps a “core” geography and a “stretch” geography). Provide meaningful insights on the local marketplace, such as: # of people in the area who utilize the type of products/services offered, amount of money spent in the area on the type of products/services offered. Identify all significant competitors and explain why they are competitors - organize as “core” competitors and “secondary” competitors.
Provides indexing and abstracts from over 3,300 journals (over 1,800 peer-reviewed). Full text articles from over 2,100 periodicals covering business, management, economics, banking, finance, accounting.